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Last Updated: 4/13/2014 08:51 PST

Keep your Customers by Offering a Wi-Fi Hotspot

Keep your Customers by Offering a Wi-Fi Hotspot

Giving your customers access to an Internet connection with unbelievable speed can increase the attractiveness of your business to your target audience.  For instance, someone wanting to stay at a Bed and Breakfast would much prefer to settle in at one advertising a WiFi connection than one without Internet access.

In today's world, people conduct business or simply stay in touch even while they're on vacation and without high-speed Internet access, they're doomed to miss out on important communications.

B&Bs aren't the only ones jumping onto the WiFi bandwagon.  Other small business owners are realizing the importance of catering to their customers' needs, such as the owners and operators of campgrounds, independent bookstores, apartment buildings, family-owned restaurants, and coffee houses.

It's not just travelers looking for a WiFi connecting spot.  Many local residents like to make sure a business carries this feature so that they can get out of the house and relax with access to a high speed Internet connection.

The cost of setting up your own WiFi hot spot is minimal, but it goes a long way in fostering the relationship you want to develop with your customers.  It's one must-have aspect many people check on before committing to visit a certain establishment.

If you want to stay competitive with other businesses in the community, set up your own WiFi hot spot and offer it s an added incentive for people to visit your place of business. 

The first thing you do is invest in some equipment, which will include a Broadband connection and credit card processing in case you want to offer your WiFi services at a fee, as some businesses do to deter squatters from taking up space all day in their place of business.

Buy some hotspot equipment for less than $300 and install it according to the directions.  You want to choose an option that delivers good technical support for your customers, in case you don't want to be responsible for troubleshooting yourself. 

Small business owners have the choice to buy and install the WiFi equipment and system themselves or hire someone to do it for them, such as a hotspot specialist or management service.  Regardless of which installation method you choose, make sure it's running effectively before you advertise it to the public.  Then sit back and watch as the loyalty to your business grow exponentially.

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