Last Updated: August 1st, 2009
Welcome to the HowLifeWorks website. ("HowLifeWorks," "we,"
"us," or "our"). HowLifeWorks is committed to respecting the
privacy rights and concerns of all users of our website and/or service (collectively,
the "Site"). As such, we have established and implemented this privacy
statement to inform visitors and users of the Site how we use and protect the information
we collect. If you have any questions regarding this information or our privacy
practices, please see the section entitled "Questions? Contact Us" at
the end of this privacy statement.
This notice outlines the privacy policies of the Site. By accessing or using the
Site, you consent to our collection, use, storage, deletion and disclosure of information
as of the date set forth above and is only applicable to the Site and not to any
other website that you may be able to access from the Site which may have its own
data collection and use practices and policies.
You must be at least 18 years old to use our Site. We do not knowingly collect,
use or disclose Personal Information about visitors under 18 years of age. If you
are the parent or guardian of a minor under 18 years of age and believe that such
minor has disclosed Personal Information to us, please contact us at
privacy@HowLifeWorks.com so that we may delete the minor's information from
1.0 How we collect information
1.1 User IP Address
Each time a user visits the Site, our web server automatically recognizes the user's
IP address and the Web page from which the User came. The user's IP address is used
to help identify the user and to gather broad demographic information about the
user. We also use IP addresses collected to help diagnose problems with our servers,
to administer the Site, and to better serve users in using the services and features
of the Sites.
1.2 Cookies and Action Tags
The first time a user provides an e-mail address in connection with their activities
at the Site, we may assign an identification number to that e-mail address and deploy
a cookie to the user's PC. Cookies are small bits of electronic information that
a website sends to a visitor's browser and are stored on the visitor's hard drive.
Whenever that user comes back to the Site using the same PC, the cookie allows the
Site to identify the user and to recall the user's e-mail address. These cookies
also allow us to provide information and advertisements targeted to your interests
and to keep a record of the subjects and portions of the Site you viewed on your
visits to the Site. Third parties may also use these cookies to provide you with
advertisements regarding information, products and services targeted to your interests.
You may remove cookies by selecting the appropriate settings on your browser.
In addition, advertisements displayed on the Site may contain cookies. The companies
who serve our advertisements transfer cookies independent of us, and, as such, we
do not control the use of such cookies and in many instances have no access to the
information collected by them.
Action Tags, Web Beacons and other Data Collection Methods: An action tag or a web-beacon
(also known as a clear gif or a pixel tag) is a method used to track responses or
actions by visitors who view certain advertisements or other information on a site.
Action tags are 1x1 pixel images embedded in a website page that are used to transparently
collect information. We may use action tags to count the number of times that visitors
click on a particular banner ad, third party link provided on our Site, or visit
various pages within our Site and to provide information about what products are
viewed or purchased.
1.3 Personal Information.
“Personal Information” means information that can be used to identify and contact
you. You do not need to submit Personal Information to access certain areas of the
Site, but if you do not want to disclose certain Personal Information to us, you
will not be able to access certain aspects of the services we offer.
If you wish to register for and receive our email newsletter, we require you to
provide us with certain Personal Information, e.g., your name and e-mail address.
If, at any time, you provide us with other Personal Information in connection with
your activities on the Site (such as name, address, birth date, gender, etc.), we
may store that information, along with the your e-mail address, in our user database.
2.0 How We Use Personal Information; Sharing of Information with
We may use your Personal Information in the following manner:
- to provide you with requested information such as our email newsletter or other
information regarding site updates, new products and services, and upcoming events;
- for the purpose for which the information was originally provided by a user;
- to pre-populate information fields in the event a user wishes to sign up for and/or
subscribe to services, promotions or offers in the future;
- to ensure that a user will not be repeatedly exposed to the same ads, offers and
promotions while visiting the Site;
- to, in connection with regular communication with a user, inform users of offers,
promotions or advertisements historically, or likely to be, of interest to that
- for customer service;
- to customize a user's experience on a Site; and
- for our internal business purposes, such as analyzing and managing our business.
We do from time to time use third parties to manage portions of the Site, facilitate
our business (e.g. by hosting our servers), manage communications with you, or otherwise
provide services to us in connection with the Site. Where these third parties process
information on our or your behalf, we require these third parties to comply with
they maintain high levels of security and do not use your information for any purpose
other than to provide their services to us.
We reserve the right, in connection with a transfer of any of our assets to any
affiliated company, to provide Personal Information and data to the affiliate subject
to the terms of this policy. Similarly, we reserve the right, in connection with
a sale of any of our assets or businesses to a third party, to sell our database
containing Personal Information, or any relevant portion thereof. We may release
Personal Information as we determine may be required by law, to enforce any terms
of service, or to protect the rights, property or safety of our Sites, its registered
or web pages that link to our Sites.
You may, at any time, notify us that you do not wish to have your Personal Information
disclosed to third parties by sending an e-mail to
3.0 How We Use Demographic Information
We use statistical and demographic information to tailor the Site to the interests
of our users. Demographic information is shared with advertisers so that they can
tailor their advertisements to the appropriate audience. Demographic information
may also be shared with other third parties. None of the above would include anything
that could be used to identify you in the offline world or to discover individual
information about you.
4.0 Other Sites
Other sites accessible through our Sites have their own privacy policies and data
We are not responsible for the policies or practices of third parties. Please be
aware that our Site may contain links to other sites on the Internet that are owned
and operated by third parties. The information practices of those websites linked
their own cookies to users, collect data, or solicit Personal Information. Additionally,
other companies that place advertising on our Sites may collect information about
control this collection of information. You should contact these advertisers directly
if you have any questions about their use of the information that they collect.
On behalf of various sponsors, we may provide sponsored links to third-party websites.
If you click on a sponsored link or banner ad, a "window" or "frame"
containing a third-party's web site may appear in the foreground with a Site in
the background. Unless you are on one of our Sites, any time that you have moved
to a window, you should assume that your Personal Information is being collected,
by e-mail at privacy@HowLifeWorks.com.
5.0 Our Security Precautions
The Personal Information that you provide to us is stored on servers, which are
located in secured facilities with restricted access, and protected by protocols
and procedures designed to ensure the security of such information, including firewalls,
password encryption and other password protection features. In addition, we restrict
access to Personal Information to our employees, independent contractors and agents
who need to know this information in order to develop, operate, maintain and provide
the Site. All of our personnel who have access to this information are trained in
the maintenance and security of such information.
No server, computer or communications network or system, or data transmission over
the Internet can be guaranteed to be 100% secure, however. As a result, while we
strive to protect user information, we cannot ensure or warrant the security of
any information you transmit to us or through the use of any of our Sites and Internet
and we accept no liability for any breach of security or any unintentional disclosure,
loss or misuse of any such information or data or for the actions of any third parties
that may obtain any such information or data. You acknowledge and agree that you
provide such information and engage in such transmissions at your own risk. Once
we receive a transmission from you, we will endeavor to maintain its security on
We continue to store your Personal Information for so long as it is necessary to
provide you our services and periodically destroy old Personal Information in accordance
with our company policies, including when it is no longer necessary in order to
offer you the same high quality service. In most cases, we will keep one archival
copy of your information to allow us to comply with laws or respond to legal processes.
6.0 Removal of Your Information/Opting Out
At your request, we will remove Personal Information that you have provided to us
from our database. Users may make such request by e-mailing
privacy@HowLifeWorks.com . However, deleting Personal Information or otherwise
opting-out of receipt of communications from us will only change or delete the data
in our database for purposes of transacting future business on the Site and for
managing future communications from us and third parties. These deletions will not
change or delete Personal Information already collected as part of a particular
7.0 Limitation of Damages
IN NO EVENT SHALL WE BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM YOUR
USE OF THE SITE OR FOR THE UNAUTHORIZED MODIFICATION OF TEXT OR ADVERTISEMENTS PROVIDED
BY US TO OUR MARKETING PARTNERS OR THIRD PARTIES.
DISCLAIMER - THE SERVICE IS PROVIDED "AS IS" AND WITHOUT WARRANTIES OF
ANY KIND EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO
APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT
LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.
WE DO NOT WARRANT THAT THE FUNCTIONS EXPLAINED IN SITE WILL BE UNINTERRUPTED OR
ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THIS SITE IS FREE OF VIRUSES
OR OTHER HARMFUL COMPONENTS. WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING
THE USE OR THE RESULTS OF THE USE OF THE MATERIALS IN THIS SITE OR AS MAY BE PROVIDED
IN RESPONSE TO YOUR INQUIRY IN TERMS OF THEIR CORRECTNESS, ACCURACY, RELIABILITY,
OR OTHERWISE. USER ASSUMES THE ENTIRE COST OF ALL NECESSARY SERVICING, REPAIR, OR
CORRECTION. APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO
THE ABOVE EXCLUSION MAY NOT APPLY TO YOU.
LIMITATION OF LIABILITY - UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO,
NEGLIGENCE, SHALL WE BE LIABLE FOR ANY SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT
FROM THE USE OF, OR THE INABILITY TO USE THE MATERIALS IN THIS SITE OR ANY INFORMATION
PROVIDED TO YOU IN RESPONSE TO YOUR INQUIRY, EVEN IF WE HAVE BEEN ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES. APPLICABLE LAW MAY NOT ALLOW THE LIMITATION OR EXCLUSION
OF LIABILITY OR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR
EXCLUSION MAY NOT APPLY TO YOU. IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU FOR
ALL DAMAGES, LOSSES, AND CAUSES OF ACTION (WHETHER IN CONTRACT, TORT (INCLUDING
BUT NOT LIMITED TO, NEGLIGENCE), OR OTHERWISE) EXCEED THE AMOUNT PAID BY YOU, IF
ANY, FOR ACCESSING THIS SITE.
will be posted on this page, we encourage you to check this page regularly. Any
changes to this policy shall be effective immediately upon posting them here. This
9.0 Questions or concerns – Contact Us
your dealings with this Site, please email us at
Or call (949) 419-0262