While the "cougar" phenomenon is a popular theme on reality television and dating sites, it's not just older women who prefer young-or at least young-looking-men. Now, women of all ages expect men to put time and effort into maintaining a youthful appearance.
The days when laugh lines and crow's feet were considered distinguished are over, and guys who do their best to stay young looking are definitely in high demand. According to evolutionary psychologist David Buss, the importance women place on finding a man with good looks has risen 80% in recent years. Translation: today's man needs to take care of his skin and keep wrinkles at bay.
Many men are responding to these new expectations by taking action. Statistics from the American Society of Plastic Surgeons show a dramatic increase in men seeking cosmetic procedures, with anti-aging treatments like Botox® and Restylane® injections now more popular than ever.
Still, not every guy is willing to take such drastic and painful measures, no matter how much female attention it might get him. That's why the male skin care industry is also booming like never before. Beauty companies everywhere are working hard to create effective anti-aging skin care products that meet the very specific needs of men's skin.
One standout skin care system that's been getting a lot of attention for its innovative anti-aging technology and quick results is iQ Derma's Regimen Anti-Aging Power Kit. Backed by solid clinical studies, Regimen is the choice Botox ® alternative for many men who say it's easy to use and highly effective.
In a 6-week independent clinical study of Regimen:
- 84% saw immediate reduction in the appearance of lines and wrinkles
- 78% experienced an instant lifting effect
- 90% saw an improvement in crow's feet wrinkles around the eyes
- 85% saw reduction in the look of dark under-eye circles
Regimen is so effective because it's specifically formulated to stand up to men's tougher skin. The researchers at iQ Derma tell us that men's skin is much more difficult to treat than women's because male skin is thicker, oilier, and constantly subjected to shaving.
Understanding that most men don't want to spend a lot of time on a skin care routine, the researchers made sure that the system consisted of just two power-packed products. The Regimen Kit includes:
Age Correcting Serum
- Reduces the appearance of laugh lines and brow lines
- Improves the appearance of creases around the eyes
- Helps to erase the appearance of past sun damage
Multi-Active Eye Cream
- Combats the signs of age and fatigue
- Works to reduce the look of dark circles and crow's feet
- Helps provide a refreshed look
The company knows that men need to see results before they believe, so they're currently offering a 30-Day Free Trial for the Anti-Aging Power Kit. This is a convenient way for customers to decide if Regimen is for them.
Click here to learn more about their free 30-day trial.