How Life Works

Last Updated: 5/10/2012 00:35 PST

Why High-End T Shirts are Not Just for Celebrities

Why High-End T Shirts are Not Just for Celebrities

Anyone following fashion, celebs, and rock stars knows that the T shirt has become the center of the “cool” outfit.

There are dozens of hot brands designing high-end fashion T s - and the reason is simple: We love them.  Their soft rich cotton, combined with body-complementing fit is versatile and comfortable.  And, as a platform for distinctive and clever graphics, they’re a great way to show off a unique style and sophistication.

Whether you like an unfussy minimalist look, or prefer something more distinctive and sharp – today’s T shirt designers can do wonders with this incredibly versatile piece of clothing.

The problem a lot of people have, of course, is the price. Why is it that the T shirts we love have to cost so much? It's not uncommon now to see prices of $50, $75, or even $100 for fashion T s.

Well, toss everything you thought you knew about fashion T s. 

That’ s because, Mary-Kate Olsen and Ashley Olsen, after developing several successful fashion lines, have started a new venture that allows the average gal or guy make ultra-cool T shirts a big part of their wardrobe.

They’ve partnered with a very savvy Internet company and created a members-only site that offers private access to exclusively designed and styled T shirts for just $29.99 each.  These are the same quality styles and prints that the twins wear when they head out in Manhattan and L.A.

The company is called StyleMint and it’s based on the understanding that a huge chunk of the cost of a T shirt comes from the cost of selling it through a retail store.  By establish a direct relationship with customers, and cutting out the expensive real estate and retail mark-up, they can sell the same shirt for a fraction of the price.

Here’s how it works:

First, you sign up at the company’s website.  It’s free to register.  Then, you take their style quiz.  Even though the quiz is short and fun, it’s actually quite a sophisticated way for StyleMint to develop an in-depth and remarkably accurate profile of your distinctive, individual style.  You pick your favorite colors, styles, and celebrity looks that you envy.

Then comes the really fun part.  On the first day of each month you’ll receive an email with the latest selections of T shirts created and designed by Mary-Kate Olsen and Ashley Olsen, and chosen especially for you based on your style profile. You then choose one or more of the selections to purchase, view more styles, or skip that month and wait for the next.

There is never any obligation to buy, and your credit card isn’t charged until you make a purchase. If you wish to buy more than one T shirt a month, you’ll be charged just $29.99 per shirt, with free shipping and free returns. So, if you’re not happy with a T shirt when it arrives at your door, it won’t cost you anything to return it.

It’s a passion as much as a business for Mary-Kate and Ashley. They develop fresh new styles every month, all with cutting-edge designs, perfect fit, and soft and luxurious imported cottons and fabrics.  Plus, free tips on what to style your new T shirts with!

If you’re the runway type, you’ll find bold, edgy ways to combine your T shirts with other pieces.  If you’re more the classic type, you’ll find understated elegance. Every T shirt is backed by a 100 percent satisfaction guarantee—if you don’t love it, you don’t have to keep it.

Premium T shirts can cost hundreds of dollars. Personal stylists can cost thousands of dollars. With StyleMint you get both every month for under $30, with no commitment.  And, you can cancel anytime.

To get your free style profile and check out the T shirts personally recommended for you, click here.

This article sponsored by StyleMint Copyright Howlifeworks.com 2012