Do you love new beauty products - the gorgeous packaging, the rich ingredients, the innovative concepts and above all how they make you look and feel?
If so, you may be what marketers call a “beauty addict”. And if you are, you’re hugely valuable to cosmetic and beauty companies. That’s because beauty addicts are a rare breed that take their cosmetics seriously. Beauty addicts tend to talk about their preferences with friends and colleagues and strongly influence other’s buying decisions.
Little wonder then that cosmetics companies want to court these women. By getting new products into their hands first, they get faster and more astute feedback on their products and they also get a powerful word-of-mouth among a group that is on the leading edge of new beauty trends.
One of the most interesting programs that target beauty addicts is offered through Dermstore.com – one of the nation’s largest online retailers of beauty and cosmetic products. Dermstore represents over 300 of the world’s most powerful beauty brands.
They have developed an exciting new program that anyone can join. It’s called Beautyfix and it's designed to give beauty junkies the ability to discover the best in new beauty products through its private quarterly selection of hot new products.
Here’s how it works. First, you take a quick and fun beauty profile where you share your likes and dislikes. Nothing confidential, just a means for them to better present you with options that will make sense for you.
Then, every 3 months, the Beautyfix panel of industry experts personally tests, reviews and analyzes products sent in for consideration by both established luxury brands and up-and-coming companies from all over the globe. They then select approximately 40 of their top-rated and must-have products to be included in the exclusive Beautyfix seasonal selection for you.
Four times per year, you are offered this exclusive selection of products and you get to select 8 new items which are then sent to you to try.
The products you get every 4 months from Beautyfix are not free as the company does try to recover the costs of this beauty outreach program, however, everything is heavily subsidized and the products are heavily discounted to you.
But best of all your first beauty kit comes at a special discount of 50% off. You can skip any season and shipping is always free. You can also cancel at any time with no obligation.
The company also wants to get feedback from its members regarding the new products and also wants its members to discuss amongst themselves their opinions about these new products. In fact if you refer a friend to the program you get your next 8 products for free.
So, at the end of the day, the real cost can be less pennies on the dollar for the hottest new beauty products.
Beautyfix is not for everyone, but if you love high-end skin care and cosmetic products, love sharing your opinions and love to save big, it might just be perfect for you.
Click here to join in on the fun or learn more about Beautyfix.